At around 5 a.m. Tuesday on the East Coast, the first signs of presidential chatter started stirring on Twitter, then quickly began to mushroom.In the ensuing hours, Twitter’s 100 or so staff members working on the company’s Election Day efforts woke up and started dialing super PACs and advocacy groups to place last-minute ads in swing states. By 11 a.m., 27,000 election-related posts were swirling across the network every minute.The volume of activity was set to soar throughout the evening and overnight, as polls closed and the results of the race between Hillary Clinton and Donald J. Trump came in. Twitter, meanwhile, worked to promote itself as an election destination, using live video streams with partners like BuzzFeed News, in what was set to become one of the social media service’s busiest days.Forget about Snapchat and set aside YouTube, Facebook and Instagram. For all the bluster over the last year about which social media network would dominate the election, 2016 was no different from years past: It was another Twitter moment. From the first presidential debate in September until Monday morning, a staggering one billion-plus election-related posts raced across the network.Election Day was a reminder of Twitter’s influence in media and the distribution of information. While the company is a constant target of Wall Street disparagement for its relatively paltry 317 million monthly users, the site was a go-to for conversation and breaking news about voting activity, malfunctions and results — with the not-so-periodic joke thrown in. By 10 p.m., 40 million posts had been sent about the election, exceeding the 31 million sent on Election Day 2012.“For all of its flaws and the badness of the product itself, this election has proven Twitter is vital,” said Ben Thompson, the founder of Stratechery, a technology industry analysis site. “The immediacy and speed is unmatched by any other network.” If you are not fed up about elections and election day, please read the whole of this ( really excellent by the way) article in:http://www.nytimes.com/2016/11/09/technology/for-election-day-chatter-twitter-ruled-social-media.html?ref=technology
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